Testing the waters for advertising on EVE-Pirate.com (ingame entities)

Ander·

Hi all

I'd like to test the water and see if there'd be anyone interested in advertising on EVE-Pirate.com .
We've roughly 50k unique visitors per month and 500k page loads/month (Last result May 2007). This month we've had ca 2k unique visitors per day and several thousands more returning users (previously spotted IP's the same month).

So.. would anyone be interested in buying ingame related ads for isk?
Basicly depending on where on the site you'd be paying a fixed price per week.

Would it be an out of game advertiser the price would be roughly 4,5$/CPM (source SEO company which asked to advertise on E-P earlier..) . Calculating from GameTimeCode price at 400mill = 30$ (90 day code) and the CPM price (cost per thousand).

2thousand impressions per day *7days*4,5$ price = 63$/week.
Which'd equal to ca 2 gametimecodes = 800mill/weekly.

Of course I wouldnt dream of charging 800mill/weekly. But from 100-400mill weekly.
The ads would support competitions such as EON ad and other lotteries. As it is now we rely on donations and what I can take from my own pocket.
Ad-size would be normal size 400x60 size placed high up on the website if it were the "high price".
Smaller banners would cost less and depending on placement it would be even less price.

So.. of course I rely on the input from this community that runs eve-pirate. All of our visitors.
Would you be annoyed with seeing more ingame related ads?
Can be anything from recruitment of a corp, selling ingame items, propaganda (in a fun way) and more.

What do you think?
Out of the question?

3 Comments

Khel'tar·

I think in game related adds would be fine and are something lacking in the game itself. Players should be able to advertise their services, or intimidate their enemy.

Anyways, I'd like to see it done.

wow gold·

i like EVE

Charles Dickens·

As long as advertising is unobtrusive. I really hate the ads that just hang over content until you click on them and then generally several other ads pop-up. You might also allow potential advertisers to do some short term experiments. But if the opportunity exists, then go for it. In my business, http://www.themarketinganalysts.com/advertising_concept_test.html we do a lot of advertising tests.


http://www.themarketinganalysts.com/advertising_concept_test.html

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