"To simplify the ETC reseller program and attune our product offerings with industry standards, CCP will introduce new 60-day EVE Time Codes (ETC) and Game Time Cards (GTC) for $34.99 USD. These will replace the 30- and 90-day cards that were previously available through authorized resellers and the 50- and 100-day cards sold in the EVE Store."
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Why would CCP decide to increase prices?
Probably due to the low dollar.
ander